# Bedrooms of Comfort Labor Day Campaign Plan 2026 Status: Approved by Corey; Shopify collection live; Shopify discount codes verified; Klaviyo campaign scheduled; Pinterest campaign scheduled Prepared: 2026-08-25 Campaign window: Wednesday, September 2 through Tuesday, September 8 ## Executive Recommendation Run a targeted Labor Day Bed Refresh campaign, not a storewide sale. Recommended public offer: **10% off selected Labor Day bedding picks with code LABORDAY10** Secondary threshold offer: **$20 off orders $250+ with code LABORDAY20** Live collection: https://bedroomsofcomfort.com/collections/labor-day-bed-refresh Guardrails: - U.S. orders only for the promoted offer language. - No automatic stacking with existing discounts. - Do not discount products with missing, negative, or thin margin data. - Do not advertise free shipping until the Shopify shipping setup and Olliix pass-through shipping economics are reconciled. - Corey manually created the code in Shopify Admin; do not change discount settings without explicit approval. Why 10%: The active catalog has several products in the 33%-36% gross margin range before payment fees and shipping gaps. A blanket 15%-20% holiday discount would create too much risk, especially on heavier comforters and low-margin sheet sets. A 10% selected-product offer gives enough customer incentive while keeping room for payment fees, shipping variance, and operational friction. ## Discount Math Conservative sale floor: Gross product margin minus discount minus estimated payment fee minus shipping gap reserve should stay positive enough to protect contribution margin. Planning assumptions: - Payment fee reserve: approximately 3% of order value. - Shipping gap reserve: 5%-10% on heavier or uncertain items unless actual Olliix freight is verified. - Target remaining cushion: 15%-20% after discount and reserves. Discount conclusion: - 10% off selected margin-safe products is the recommended core offer. - 15% should only be used on a very small hero-product set after confirming actual shipping cost and disabling stacking. - Avoid blanket 20% discounts. - Avoid storewide dollar-off discounts that can hit low-margin or heavy SKUs. ## Product Strategy Promote with LABORDAY10: - Zuri Oversized Faux Fur Heated Throw by Beautyrest - Oversized Plush Down Alternative Filled Throw - Serene 3 Piece Hand Quilted Cotton Quilt Set - Cotton Sateen Euro Pillow - Oversized Faux Fur Throw - Chelsea Cotton European Sham Throw Pillow - Cocoon Quilt Top Euro Sham, if low inventory is acceptable Feature but do not discount heavily: - 600 Thread Count Pima Cotton Sheet Set by Madison Park - Luxury Egyptian 500TC Cotton Sheet Set - Bitter Creek Oversized Comforter Set - Cotton Jacquard Comforter Mini Set - 200 Thread Count Relaxed Cotton Percale Sheet Set - 300 Thread Count Organic Cotton Deep Pocket Sheet Set - Luxurious Brushed Microfiber Deep Pocket Sheet Set - Rayon from Bamboo Shredded Memory Foam Body Pillow - Rayon from Bamboo Shredded Memory Foam Pillow - Bree Knit Throw - Cozy Cotton Flannel Printed Sheet Set Exclude until fixed or verified: - Satin Luxury Sheet Set: active variants show $0 cost in Shopify. - Cotton Percale Quilted Mattress Pad: active variant shows $0 cost in Shopify. Pima margin update: The bad Pima cost record was corrected on 2026-08-25. King / Light Grey, SKU MP20-5055, inventory item 45962352197871, was changed from $331.58 to $88.20. After correction, the Pima sheet set is usable for content, but still not ideal as a discount hero because several King/California King variants sit around 32.2% gross margin before fees and shipping gaps. ## Shipping Review Current Shopify domestic customer shipping rates found: - Economy: $4.90 up to 5 lb - Economy: $19.90 from 5 lb to 70 lb - Standard: $6.90 up to 1 lb - Standard: $9.90 from 1 lb to 5 lb Risk notes: - International shipping uses carrier rates. Keep the Labor Day copy U.S.-focused unless international margin is reviewed separately. - Prior site trust copy referenced free shipping over $250 in the contiguous U.S., but the Shopify shipping-zone data reviewed did not show a matching free-shipping rule. That mismatch should be checked before the campaign goes live. - Shopify product cost and customer shipping rates do not prove the actual Olliix freight billed to BOC. Before launch, verify Olliix pass-through freight or recent order invoices for the promoted products. ## Existing Discount Risk Active no-end-date discounts found: - SAVE20: $20 off orders over $150 - Welcome50: $50 off orders over $250 - SAVE5: 5% off orders over $1,000 Recommendation: LABORDAY10 is verified as non-stacking. Keep SAVE20 and Welcome50 risk visible because Welcome50 is especially risky on lower-margin or heavy items if future stacking/settings change. Shopify execution state: - Labor Day Bed Refresh collection created and published on 2026-08-25. - Seven selected campaign products were added to the collection. - REST price-rule creation failed because the Shopify API token lacks `write_price_rules`. - GraphQL discount creation failed because the Shopify API token lacks `write_discounts`. - Corey manually created and Donna verified `LABORDAY10`: scheduled, 10% off the `Labor Day Bed Refresh` collection (`501361246447`), no minimum, no stacking, one use/customer, active 2026-09-02 08:00:11 ET through 2026-09-08 23:59:59 ET. - Corey also created and corrected `LABORDAY20`: `$20` off all products/orders with `$250` minimum subtotal, no stacking, one use/customer, active 2026-09-02 08:00:48 ET through 2026-09-08 23:59:59 ET. Manual Shopify discount settings: - Discount type: Amount off products - Method: Discount code - Code: LABORDAY10 - Value: 10% - Applies to: Specific products - Products: Zuri Oversized Faux Fur Heated Throw; Oversized Plush Down Alternative Throw; Serene 3 Piece Hand Quilted Cotton Quilt Set; Cotton Sateen Euro Pillow; Oversized Faux Fur Throw; Chelsea Cotton European Sham Throw Pillow; Cocoon Quilt Top Euro Sham - Customer eligibility: All customers - Minimum purchase: None - Maximum discount uses: No total limit - Limit to one use per customer: On - Combinations: Do not combine with product discounts, order discounts, or shipping discounts - Active dates: September 2, 2026 at 8:00 AM ET through September 8, 2026 at 11:59 PM ET ## Campaign Positioning Theme: **Labor Day Bed Refresh** Core angle: Fall is coming. Use the long weekend to reset the bedroom with better layers, softer sheets, and warmer throws. Offer language: Labor Day Bed Refresh: 10% off selected bedding picks with code LABORDAY10 through Tuesday night, September 8. Orders $250+ can also use LABORDAY20 for $20 off. Avoid: - Big-box discount language. - Unsupported claims about savings, sleep health, or inventory scarcity. - Free-shipping promises until verified. ## Email Campaign Klaviyo execution state: The four-email package is scheduled in Klaviyo to Broadcast list `X6cMF5`, Smart Sending/tracking enabled, estimated recipients 26 each. Corey clarified the uniform sale window is 2026-09-02 through 2026-09-08, so Donna reverted/updated/rescheduled Klaviyo and source files on 2026-08-26. On 2026-08-28, Corey instructed all messaging to lead with `LABORDAY10` and also include `LABORDAY20`; Donna reverted/updated/rescheduled all four Klaviyo campaigns and readback verified each returned to `Scheduled`. Current source: `projects/bedrooms-of-comfort/klaviyo-campaign-labor-day-bed-refresh-2026.md`. Schedule log: `projects/bedrooms-of-comfort/klaviyo-labor-day-schedule-result-2026-08-26.json`; Sept. 2-8 update log: `projects/bedrooms-of-comfort/klaviyo-labor-day-window-update-2026-08-26.json`; two-code update log: `projects/bedrooms-of-comfort/klaviyo-labor-day-two-code-update-2026-08-28.json`. Email 1: Warm-Up Send: Wednesday, September 2 Subject options: - Labor Day bed refresh starts today - A better bed before fall starts here - Long weekend, better bedding Preheader: Selected bedding layers go on sale this weekend. Start with LABORDAY10, or use LABORDAY20 on orders $250+. Body draft: The long weekend is a good time to reset the room you use every day. Starting today, Bedrooms of Comfort is running a Labor Day Bed Refresh event on selected bedding picks: throws, pillows, quilts, and soft layers chosen for comfort, value, and margin discipline. The sale opens early and runs through Tuesday night, September 8. Lead with LABORDAY10 for selected Labor Day picks; orders $250+ can also use LABORDAY20 for $20 off. CTA: Preview Labor Day Picks Email 2: Launch Send: Friday, September 4 Subject options: - Labor Day weekend bed refresh - 10% off selected bedding picks - This weekend: better layers, better bed Preheader: Use LABORDAY10 on selected picks, or LABORDAY20 for $20 off orders $250+. Body draft: Labor Day Bed Refresh is live. Use code LABORDAY10 for 10% off selected bedding picks through Tuesday night, September 8. Orders $250+ can also use LABORDAY20 for $20 off. The collection is focused on practical comfort: warmer throws, softer accents, quilted layers, and bedroom pieces that make the room feel finished without overthinking it. Good picks for the weekend: - A heated throw for cooler evenings - A plush throw for the sofa or foot of the bed - A quilt set for a cleaner fall reset - Euro pillows and shams to finish the room CTA: Shop Labor Day Picks Email 3: Reminder Send: Sunday, September 6 Subject options: - Still time to reset the bed - Labor Day picks before the week starts - One small upgrade for fall Preheader: The selected bedding sale runs through Tuesday night, September 8. Start with LABORDAY10, or use LABORDAY20 on orders $250+. Body draft: There is still time to use the long weekend for a simple bedroom reset. The Labor Day Bed Refresh event is open through Tuesday night, September 8. Use code LABORDAY10 for 10% off selected bedding picks: throws, quilts, pillows, and finishing layers that make the room feel more comfortable heading into fall. Orders $250+ can also use LABORDAY20 for $20 off. CTA: Shop the Weekend Picks Email 4: Last Call Send: Tuesday, September 8 Subject options: - Last call: Labor Day Bed Refresh - Ends tonight: 10% off selected bedding - Final hours for Labor Day bedding picks Preheader: LABORDAY10 ends tonight. Orders $250+ can also use LABORDAY20 for $20 off. Body draft: Last call for the Labor Day Bed Refresh event. Use code LABORDAY10 for 10% off selected bedding picks before the offer ends tonight. Orders $250+ can also use LABORDAY20 for $20 off. If your bedroom needs one useful upgrade before fall, this is the clean window to do it. CTA: Shop Before It Ends ## Social Blitz Channels: - Instagram feed - Instagram/Facebook stories - Facebook page - Pinterest pins - Short-form video if product imagery is available Cadence: - Tuesday, September 1: teaser post - Wednesday, September 2: email warm-up plus story teaser - Friday, September 4: holiday-weekend post, story, and pin set - Saturday, September 5: product-focus post - Sunday, September 6: reminder story and comfort-layer post - Tuesday, September 8: last-call post and stories Pinterest execution state: Seven Labor Day Bed Refresh pins were scheduled via browser automation on 2026-08-28 to the `Bedroom Refresh Ideas` board. All are marked as AI-modified content without AI-generated people. Confirmed schedule: - Tuesday, September 1 at 6:00 PM ET: Labor Day Bed Refresh Starts Early - Wednesday, September 2 at 6:00 PM ET: Zuri Heated Throw for Cooler Nights - Thursday, September 3 at 6:00 PM ET: Oversized Plush Throw Weekend Upgrade - Friday, September 4 at 6:00 PM ET: Quilted Fall Bedroom Reset - Saturday, September 5 at 6:00 PM ET: Oversized Faux Fur Throw Bedroom Layer - Sunday, September 6 at 6:00 PM ET: Finish the Bed with Euro Pillows - Tuesday, September 8 at 6:00 PM ET: Final Hours for Labor Day Bed Refresh Post themes: - Long-weekend bedroom reset - Cooler evenings are coming - Throws and quilts as practical fall prep - Finish the bed without redesigning the room Draft captions: Launch caption: Labor Day Bed Refresh is live. Use code LABORDAY10 for 10% off selected bedding picks through Tuesday night, September 8. Orders $250+ can also use LABORDAY20 for $20 off. Throws, quilts, pillows, and soft layers to make the room feel ready for fall. Reminder caption: One useful weekend upgrade: better bedding layers before the season changes. Start with LABORDAY10 on selected Bedrooms of Comfort picks through Tuesday night, September 8, or use LABORDAY20 for $20 off orders $250+. Last-call caption: Final hours for Labor Day Bed Refresh. Use LABORDAY10 on selected bedding picks before the offer ends tonight. Orders $250+ can also use LABORDAY20 for $20 off. Story frames: - Frame 1: Labor Day Bed Refresh - Frame 2: 10% off selected bedding picks - Frame 3: Throws, quilts, pillows, and soft layers - Frame 4: Use code LABORDAY10 through Tuesday night - Frame 5: Orders $250+ can also use LABORDAY20 for $20 off ## Execution Checklist Before launch: - Confirm promoted products and exclusions. - Verify Olliix actual shipping economics or recent invoice examples for promoted products. - Decide what to do with SAVE20, Welcome50, and SAVE5 during the sale. - Build a Labor Day collection page or filtered product group. - Create LABORDAY10 as non-stacking and product-restricted. - Add UTM tracking to email and social links. - Use real product images from promoted SKUs. - Review mobile rendering for email and landing collection. During the weekend: - Check code usage, gross sales, AOV, and product mix daily. - Watch for heavy items using the code unexpectedly. - Pause or narrow the code if low-margin products slip into the offer. - Repost highest-performing product angle. After the weekend: - Pull revenue, margin estimate, order count, code usage, and top SKUs. - Identify which products earned future holiday placement. - Decide whether to keep the Labor Day collection as an evergreen fall refresh page. ## Approval Needed Corey should approve: - Final offer: LABORDAY10 / 10% off selected products, plus LABORDAY20 / $20 off orders $250+ as secondary messaging. - Whether any 15% hero-product offer is worth testing. - Product list and exclusions. - Treatment of active SAVE20 and Welcome50 discounts. - Any free-shipping language after Olliix/shipping verification. - Email send schedule and social posting schedule. No emails, posts, Shopify discount codes, product edits, paid ads, or public changes should happen until approval.